November 3-4, 2026 @San Jose, CA, USA

Automotive Software Strategies US 2026

Welcome to the Automotive Software Strategies US Conference

Join us in the heart of Silicon Valley for two days dedicated to the future of automotive innovation.

The Automotive Software Strategies Conference US brings together industry leaders, visionaries, and innovators to explore how software is reshaping mobility.

This conference will serve as a platform for exploring the latest advancements in software-defined mobility, the transformative impact of AI and tech trends redefining the automotive experience.

Beyond the sessions, the conference offers a unique opportunity to connect with peers, exchange ideas, and discover insights that can accelerate your organization’s growth in this rapidly changing environment.

Attendees will gain fresh perspectives on emerging technologies and practical strategies shaping the industry today, setting it apart from other industry events.

We look forward to welcoming you to San Jose — where technology meets mobility.

Meet Our 2026 Speaker Line-Up

See All Speakers
[ Cross-Border Perspectives for the
Future of Automotive Software ]

Discover #ASSC EU

Automotive Software Strategies US builds on the momentum of the established European conference, a key meeting point for the automotive software community. Discover the topics, perspectives and connections shaping software-defined vehicles, AI and next-generation automotive software — and see how the conversation continues in San Jose.

Explore Now

Shaping the Agenda. Connecting the Industry.

Our Advisory Board brings together leading experts and decision-makers from across the automotive and technology ecosystem. 
Their industry expertise helps shape a relevant, forward-looking agenda, while their extensive networks connect us with the right speakers, thought leaders and key decision-makers to make the conference a valuable meeting place for the industry.

Meet Our Esteemed Advisory Board

Martin Schleicher
Independent, Conference Chairman
Simon Fürst
Cooperation Manager Automated Driving,
BMW Group
Joachim Langenwalter
Founder and CEO,
TMT CoPilots
Stefano Marzani
Worldwide Leader for Emerging Technologies for Automotive and Manufacturing,
AWS
Alex Oyler
Director, Product Marketing,
Aeris Automotive
Florian Rohde
Independent (ex Tesla)
Walter Sullivan
Senior Director,
Pre-Sales Engineering,
Sonatus
Dirk Wollschläger
Independent (ex IBM)
The Program Is Now Live
– Explore The Agenda And Stay Tuned For More To Come.
View Agenda

Conference Pricing in 2026

Best Price

Early Bird Ticket

$ 1,495

Available until September 18, 2026

  • Best price for early registration
  • Full 2-day conference access
  • Entry to all sessions, workshops, and networking events
  • Post-conference materials included

Regular Ticket

$ 1,695

  • Standard rate for full participation
  • Access to all presentations and panels
  • Admission to exhibition and networking areas
  • Digital conference resources after the event
OEM Special

Regular OEM Ticket

$ 790

For Verified OEM Representatives

  • Discounted rate for OEM attendees
  • Complete 2-day access to sessions and exhibition
  • Participation in networking activities
  • Access to post-conference materials
Group Special

Group Ticket

$ 1,365

Available for groups of three or more

  • Discounted rate for groups of at least 3 people
  • Complete 2-day access to sessions and exhibition
  • Participation in networking activities
  • Access to post-conference materials

Conference Venue & Accommodation

DoubleTree by Hilton San Jose

2050 Gateway Place, 
San Jose, CA 95110 (USA)
+1 408 453 4000

 jose_-_front_desk@hilton.com

Room rates per night and person: USD $199

Exclusive Hotel Rate for Conference Participants

We are pleased to offer a special room block for conference participants.

To benefit from the negotiated conference rate, please book your accommodation using this link here.

Please note that the booking deadline is October 2, 2026. Rooms are subject to availability, so we recommend booking early.

Secure Your Room Here
[ Insights ahead of #ASSCUS ]

From Livestream to San Jose: Continue the AI Conversation

Ahead of the inaugural Automotive Software Strategies Conference US, we hosted the livestream “Agentic AI is Redefining the Automotive Industry” with ASSC US Advisory Board member and speaker Stefano Marzani from AWS, Florian Rohde from iProcess and moderator Martin Schleicher.

The discussion explored how autonomous, goal-driven AI systems could reshape engineering workflows, vehicle intelligence and the software-defined vehicle ecosystem — from real-world use cases and emerging architectures to the risks, limitations and commercial implications of AI-orchestrated software.

Watch the session on demand and get early insights before joining us in San Jose to take the discussion further at ASSC US.

Watch On-Demand
[ Don’t miss out on important stuff ]

Always up to date.

Meet the Partners Behind the 2026 Conference

Premium Sponsor

Sponsors

Supporter

Cooperation Partner


Organized in partnership with:

A Year-Round Extension of the Conference
Automotive Digital Transformation (ADT) is a leading global media platform dedicated to the digital transformation of the automotive industry.

Covering topics from Vehicle Connectivity and Software-Defined Vehicles to Autonomous Driving, Electric Mobility and Human-Machine Interface (HMI) innovation, ADT connects decision-makers, engineers and innovators with the insights that matter. Through in-depth articles, expert interviews and exclusive conference coverage, ADT supports the global automotive community in navigating technological change and shaping the future of mobility. As the official media partner of this conference, ADT will provide editorial coverage, industry insights and extended visibility beyond the event itself.

Would you like to collaborate editorially, explore media partnerships or learn more about ADT?

Contact the ADT Team Here
[ Showcase Your Expertise to a High-Level Silicon Valley Automotive Software Community ]

Partner with Us

Become a Partner

Your Event Contacts

Ingo Martin Head of Automotive Department
Nicolai von Gratkowski Sales & Exhibition Management
Daireen Sprenger Event Management
Tanja Burmeister
Tanja Burmeister Attendee Relations